Price: Potential Sunburn
A few months after grey became the new black, rehab became the new grey. The only thing more fashionable than checking into rehab is friends and family hosting an intervention before checking into rehab. This is the highest compliment that rich people can pay one another as it says they care, they want you to get better and that they will probably still spend time with you when you no longer drive exotic cars into the neighbor’s pool. While rehab has become an exclusive club for the wealthy, there is a danger for the uninformed of checking into the wrong clinic only to be ostracized after spending four long weeks listening to Melanie Griffith drone on about Antonio Banderas.
Just as there is a difference between golfing at Sebonac and playing mini putt in New Jersey, rich people prefer Malibu, Antigua and Australia when powdering one’s nose culminates in a 12 step program. I should point out that rich people don’t plan to end up in rehab but if a penchant for excess has gotten out of hand there’s no point in leaving it to Nurse Ratched to wean hard partiers off of sex, drugs and rock ‘n roll. Rehabilitation can take place in the lap of luxury where nearly every whim is satisfied. In fact, given that guests of the clinic are no longer supplying a kilo of coke for nightly parties hosted at their LA mansion, rehab can actually pay for itself.
More important than the high cost and the goal of sobriety are the potential friendships that clinics like Promises, Cirque Lodge and Crossroads provide. For the wealthy, a stint at a chic clinic in beautiful Malibu can mean an improved circle of friends and access to the A-List that may otherwise be unattainable. Granted, the new friends will be reasonably dull for the first few months but Kate Moss and Mary-Kate Olsen are rumored regulars at top clinics so it won’t be long before their mood improves. While rehab can be a great place to meet celebrities, it is recommended that business partnerships are formed elsewhere. It would be a pity if the seed money resulted in a relapse at Beat-rice in the West Village.